[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elsve.cz\/co-je-freshbot-a-k-cemu-je-dobry\/#Article","mainEntityOfPage":"https:\/\/www.elsve.cz\/co-je-freshbot-a-k-cemu-je-dobry\/","headline":"Co je Freshbot a k \u010demu je dobr\u00fd?","name":"Co je Freshbot a k \u010demu je dobr\u00fd?","description":"M\u00e1te na spr\u00e1vu marketingov\u00fdch kampan\u00ed sje http:\/\/www.bozpinfo.cz\/prace-s-nastroji-naradim dnanou agenturu? Skv\u011ble. V tom p\u0159\u00edpad\u011b si t\u00edm nemus\u00edte v\u016fbec l\u00e1mat hlavu, proto\u017ee…","datePublished":"2019-07-17","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.elsve.cz\/author\/#Person","name":"","url":"https:\/\/www.elsve.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elsve.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elsve.cz\/wp-content\/uploads\/img_a362955_w4325_t1575821860.jpg","url":"https:\/\/www.elsve.cz\/wp-content\/uploads\/img_a362955_w4325_t1575821860.jpg","height":0,"width":0},"url":"https:\/\/www.elsve.cz\/co-je-freshbot-a-k-cemu-je-dobry\/","about":["Ekonomika"],"wordCount":443,"articleBody":"        M\u00e1te na spr\u00e1vu marketingov\u00fdch kampan\u00ed sje http:\/\/www.bozpinfo.cz\/prace-s-nastroji-naradim dnanou agenturu? Skv\u011ble. V tom p\u0159\u00edpad\u011b si t\u00edm nemus\u00edte v\u016fbec l\u00e1mat hlavu, proto\u017ee oni jist\u011b o tomto b\u00e1je\u010dn\u00e9m n\u00e1stroji v\u00ed a um\u00ed ho vyu\u017e\u00edt. K \u00fasp\u011bchu samoz\u0159ejm\u011b pot\u0159ebujete mnoho kl\u00ed\u010dov\u00fdch faktor\u016f a ide\u00e1ln\u011b tak\u00e9 spolehlivou marketingovou agenturu, kter\u00e1 se o v\u0161e zaru\u010den\u011b postar\u00e1 a z\u00edsk\u00e1 pro v\u00e1s nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky.   O jak\u00e9m n\u00e1stroji je \u0159e\u010d? Freshbot je program od spole\u010dnosti Google. Jeho z\u00e1kladn\u00ed prac\u00ed je indexovat internetov\u00e9 str\u00e1nky. To znamen\u00e1, \u017ee proch\u00e1z\u00ed nov\u00e9 i st\u00e1vaj\u00edc\u00ed webov\u00e9 str\u00e1nky a podle jejich aktivity a aktu\u00e1lnosti se rozhoduje o tom, zda je za\u0159ad\u00ed do datab\u00e1ze internetov\u00fdch vyhled\u00e1va\u010d\u016f \u010di nikoli. P\u0159i spr\u00e1vn\u00e9m vyu\u017eit\u00ed je tak mo\u017en\u00e9 i velmi nov\u00e9 str\u00e1nky dostat do pop\u0159ed\u00ed vyhled\u00e1v\u00e1n\u00ed. Aktualizace na prvn\u00edm m\u00edst\u011b Pr\u00e1v\u011b slovo aktu\u00e1ln\u00ed je velmi d\u016fle\u017eit\u00e9. Nejv\u011bt\u0161\u00edm \u00fakolem Freshbota je sledovat pr\u00e1v\u011b obsah a texty, kter\u00e9 jsou \u010dasto aktualizov\u00e1ny a d\u00edky tomu jsou neust\u00e1le \u201cfresh\u201c, tedy \u010derstv\u00e9. Pr\u00e1v\u011b z tohoto d\u016fvodu je velmi d\u016fle\u017eit\u00e9 str\u00e1nky neust\u00e1le obnovovat, dopl\u0148ovat je o nov\u00fd obsah a d\u00e1t si na n\u011bm z\u00e1le\u017eet. Automatizovan\u00fd program, kter\u00fd pracuje ka\u017ed\u00fd den Google obecn\u011b vyu\u017e\u00edv\u00e1 dvou robot\u016f, kter\u00fdmi jsou spidery a crawlery. Mezi n\u011b lze za\u0159adit i Freshbota. Krom\u011b n\u011bj ale existuje tak\u00e9 Deepbot. Rozd\u00edl spo\u010d\u00edv\u00e1 v tom, \u017ee Deepbot proch\u00e1z\u00ed jeden web pouze jednou za \u010das, zat\u00edmco n\u00e1\u0161 nov\u00fd robotick\u00fd p\u0159\u00edtel je proch\u00e1z\u00ed kontinu\u00e1ln\u011b a je schopn\u00fd proch\u00e1zet stejn\u00fd web klidn\u011b ka\u017ed\u00fd den, pokud je to zapot\u0159eb\u00ed.   Everflux efekt P\u0159i pr\u00e1ci s t\u00edmto n\u00e1strojem mus\u00edte myslet na to, \u017ee se v n\u011bm v\u00fdsledky rychle objevuj\u00ed. Jen\u017ee tak\u00e9 rychle miz\u00ed. Tuto situaci uv\u00e1d\u00ed tzv. Everflux efekt. Ten ozna\u010duje \u010dasto se m\u011bn\u00edc\u00ed seznam v\u00fdsledk\u016f ve vyhled\u00e1v\u00e1n\u00ed (SERP). Zpravidla se index str\u00e1nek m\u011bn\u00ed jednou za m\u011bs\u00edc, ov\u0161em d\u00edky \u201c\u010derstv\u00e9mu\u201c robotovi se m\u016f\u017ee m\u011bnit dokonce ka\u017ed\u00fd den. Z t\u011bchto d\u016fvod\u016f je nezbytn\u00e9 neust\u00e1le obnovovat informace, obr\u00e1zky a publikovat nov\u00fd obsah. Jinak se s t\u00edmto programem nesp\u0159\u00e1tel\u00edte. Pus\u0165te se do toho a vyu\u017eijte ho naplno.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je Freshbot a k \u010demu je dobr\u00fd?","item":"https:\/\/www.elsve.cz\/co-je-freshbot-a-k-cemu-je-dobry\/#breadcrumbitem"}]}]