[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elsve.cz\/event-marketing-dokonaly-zpusob-jak-zaujmout\/#Article","mainEntityOfPage":"https:\/\/www.elsve.cz\/event-marketing-dokonaly-zpusob-jak-zaujmout\/","headline":"Event marketing \u2013 dokonal\u00fd zp\u016fsob, jak zaujmout","name":"Event marketing \u2013 dokonal\u00fd zp\u016fsob, jak zaujmout","description":"Zaznamenali jste ji\u017e n\u011bkdy pojem event marketing? Pokud ne, zkusme si tento pojem malinko objasnit. Event marketing je marketingov\u00e1 aktivita…","datePublished":"2023-05-07","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.elsve.cz\/author\/#Person","name":"","url":"https:\/\/www.elsve.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elsve.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elsve.cz\/wp-content\/uploads\/img_a297962_w2095_t1508319121.jpg","url":"https:\/\/www.elsve.cz\/wp-content\/uploads\/img_a297962_w2095_t1508319121.jpg","height":0,"width":0},"url":"https:\/\/www.elsve.cz\/event-marketing-dokonaly-zpusob-jak-zaujmout\/","wordCount":412,"articleBody":"Zaznamenali jste ji\u017e n\u011bkdy pojem event marketing? Pokud ne, zkusme si tento pojem malinko objasnit. Event marketing je marketingov\u00e1 aktivita podniku, pomoc\u00ed kter\u00e9 se sna\u017e\u00ed zaujmout sv\u00e9 z\u00e1kazn\u00edky a p\u0159edev\u0161\u00edm zaujmout z\u00e1kazn\u00edky potencion\u00e1ln\u00ed. Jedn\u00e1 se v\u00a0podstat\u011b o ur\u010ditou akci, kterou m\u016f\u017ee b\u00fdt n\u011bjak\u00e9 p\u0159edstaven\u00ed, ud\u00e1lost nebo v\u00fdjime\u010dn\u00fd z\u00e1\u017eitek. C\u00edlem je p\u016fsoben\u00ed na v\u0161echny smyslov\u00e9 org\u00e1ny z\u00e1kazn\u00edk\u016f. Event marketing je ur\u010ditou formou firemn\u00ed komunikace.Event marketing navazuje na ostatn\u00ed typy marketingov\u00e9 komunikace, kdy m\u016f\u017eeme shledat ur\u010dit\u00e9 propojen\u00ed hlavn\u011b \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Podpora prodeje \u2013firma vytvo\u0159\u00ed ur\u010dit\u00fd event nebo-li z\u00e1\u017eitek pro z\u00e1kazn\u00edka, pomoc\u00ed kter\u00e9ho se sna\u017e\u00ed zv\u00fd\u0161it prodej sv\u00e9ho konkr\u00e9tn\u00edho v\u00fdrobku. V\u00fdborn\u00fdm p\u0159\u00edkladem, kter\u00fd zn\u00e1 ur\u010dit\u011b ka\u017ed\u00fd z\u00a0n\u00e1s, je V\u00e1no\u010dn\u00ed kamion CocaColy, kter\u00fd je spojen\u00fd se senza\u010dn\u00edm z\u00e1\u017eitkem jak pro d\u011bti tak pro dosp\u011bl\u00e9, a d\u00edky kter\u00e9mu se nav\u00fd\u0161\u00ed prodej n\u00e1poje.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sponzoring \u2013eventem mohou b\u00fdt r\u016fzn\u00e9 velk\u00e9 akce, jako jsou charitativn\u00ed ve\u010d\u00edrky, koncerty nebo galave\u010dery. Zde podnik vystupuje sp\u00ed\u0161e jako sponzor t\u011bchto akc\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Public relations \u2013 event je ide\u00e1ln\u00ed ve spojen\u00ed pr\u00e1v\u011b s\u00a0t\u00edmto marketingov\u00fdm n\u00e1strojem. Jde o to, \u017ee public relations znamen\u00e1 v\u00a0p\u0159ekladu budov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky. No a jak l\u00e9pe vybudovat vztahy se z\u00e1kazn\u00edky ne\u017e t\u00edm, \u017ee jim poskytneme nezapomenuteln\u00fd z\u00e1\u017eitek pr\u00e1v\u011b prost\u0159ednictv\u00edm event marketingu.Event marketing se sna\u017e\u00ed p\u016fsobit hlavn\u011b na lidsk\u00e9 emoce. Lidsk\u00fd mozek je velice slo\u017eit\u00fd, je ale jasn\u00e9, \u017ee lid\u00e9 si l\u00e9pe pamatuj\u00ed to, co re\u00e1ln\u011b pro\u017eij\u00ed a to, co je n\u011bjak\u00fdm zp\u016fsobem zaujme. Pomoc\u00ed nev\u0161edn\u00edho z\u00e1\u017eitku se tedy podnik sna\u017e\u00ed upoutat ve\u0159ejnost a budovat si tak image.\tJak\u00e9 akce mohou b\u00fdt po\u0159\u00e1d\u00e1ny jako event z\u00e1\u017eitek?M\u016f\u017ee se jednat o r\u016fzn\u00e9 konference, semin\u00e1\u0159e, spole\u010densk\u00e9 akce, v\u00e1no\u010dn\u00ed ve\u010d\u00edrky, m\u00f3dn\u00ed p\u0159ehl\u00eddky, slavnost\u00ed rauty, slavnostn\u00ed otev\u0159en\u00ed podniku, firemn\u00ed p\u00e1rty, karnevaly a mnoho dal\u0161\u00edho.Zamyslete se tedy nad t\u00edm, jak\u00e9 produkty \u010di slu\u017eby sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edte, a jak by se dali propagovat pomoc\u00ed event marketingu. Ur\u010dit\u011b nebudete litovat.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Event marketing \u2013 dokonal\u00fd zp\u016fsob, jak zaujmout","item":"https:\/\/www.elsve.cz\/event-marketing-dokonaly-zpusob-jak-zaujmout\/#breadcrumbitem"}]}]