[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elsve.cz\/facebook-reklama-a-my\/#Article","mainEntityOfPage":"https:\/\/www.elsve.cz\/facebook-reklama-a-my\/","headline":"Facebook, reklama a my","name":"Facebook, reklama a my","description":"Pr\u00e1v\u011b pro tuto vysokou n\u00e1v\u0161t\u011bvnost by zde m\u011bl ka\u017ed\u00fd podnikatel svou reklamu. Tedy na sv\u00e9 zbo\u017e\u00ed, nebo na sv\u00e9 slu\u017eby.…","datePublished":"2024-05-27","dateModified":"2024-05-27","author":{"@type":"Person","@id":"https:\/\/www.elsve.cz\/author\/#Person","name":"","url":"https:\/\/www.elsve.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elsve.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elsve.cz\/wp-content\/uploads\/scuba-diving-147683_640.png","url":"https:\/\/www.elsve.cz\/wp-content\/uploads\/scuba-diving-147683_640.png","height":0,"width":0},"url":"https:\/\/www.elsve.cz\/facebook-reklama-a-my\/","about":["Internet"],"wordCount":433,"articleBody":"    Pr\u00e1v\u011b pro tuto vysokou n\u00e1v\u0161t\u011bvnost by zde m\u011bl ka\u017ed\u00fd podnikatel svou reklamu. Tedy na sv\u00e9 zbo\u017e\u00ed, nebo na sv\u00e9 slu\u017eby. Proto\u017ee oni sem nechod\u00ed jen mlad\u00ed lid\u00e9, ale naprosto v\u0161echny generace. I kdy\u017e nutno p\u0159iznat, \u017ee pr\u00e1v\u011b ti mlad\u00e1 zde maj\u00ed nejv\u00edce z\u00e1stupc\u016f. To vybuzuje i mezi inzerenty ur\u010ditou sout\u011b\u017eivost. Kdo sem toti\u017e inzer\u00e1t d\u00e1, za\u010dnou mu po ur\u010dit\u00e9 dob\u011b stoupat tr\u017eby jako m\u00e1vnut\u00edm kouzeln\u00e9ho proutku. Je samoz\u0159ejm\u00e9, \u017ee si to nem\u016f\u017ee dovolit jen tak ka\u017ed\u00fd kdo by cht\u011bl, proto\u017ee pak by zde byly sam\u00e9 reklamy a \u017e\u00e1dn\u00fd obsah. Nu, a proto je zde Facebook spr\u00e1va PPC. Nic si ned\u011blejte z toho, \u017ee nem\u00e1te tu\u0161en\u00ed, co je to ta zvl\u00e1\u0161tn\u00ed zkratka. Vy jako u\u017eivatel to nemus\u00edte zn\u00e1t, ale p\u0159esto\u2026  Pay Per Click je anglick\u00e1 zkratka, kter\u00e1 p\u0159evedena do na\u0161eho mate\u0159sk\u00e9ho jazyka je n\u011bco jako pla\u0165 za klik. P\u0159esn\u011bji za kliknut\u00ed, aby si n\u011bkdo nemyslel, \u017ee jde o fyzick\u00e9 cvi\u010den\u00ed t\u011bla. V praxi to znamen\u00e1 to, \u017ee ten, kdo tam inzer\u00e1t tohoto druhu m\u00e1, neplat\u00ed klasicky za um\u00edst\u011bn\u00ed, ale jen za to, kdy\u017e na n\u011bj n\u011bkdo klikne. Tak\u017ee je jist\u00e9, \u017ee plat\u00ed jen za ty guesty, tedy n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed maj\u00ed o zbo\u017e\u00ed neb slu\u017ebu skute\u010dn\u00fd z\u00e1jem. N\u011bkdo, kdo sh\u00e1n\u00ed pot\u00e1p\u011b\u010dskou v\u00fdzbroj, nebude klikat na inzer\u00e1t, kde se nab\u00edz\u00ed pr\u00e1deln\u00ed \u010di jin\u00e9 hrnce.  Stejn\u011b tak jako hospodyn\u011b, kter\u00e1 sh\u00e1n\u00ed pr\u00e1v\u011b tyto nebude klikat na inzer\u00e1t s propagac\u00ed pr\u00e1v\u011b v\u00fdbavy pro pot\u00e1p\u011bn\u00ed. To v\u0161e inzerent v\u00ed, a proto je spojen a propojen s t\u00edm co se naz\u00fdv\u00e1 PPC agentura. Ta u\u017e za\u0159\u00edd\u00ed v\u0161ecko pot\u0159ebn\u00e9 a inzer\u00e1t mu um\u00edst\u00ed dle jeho po\u017eadavk\u016f, pokud je to ov\u0161em mo\u017en\u00e9. Podnikatel pak u\u017e jen sleduje rostouc\u00ed tr\u017eby a m\u00e1 nejv\u011bt\u0161\u00ed z\u00e1jem si na t\u00e9to pozici sv\u016fj inzer\u00e1t udr\u017eet. Co\u017e ov\u0161em nen\u00ed pro v\u00fd\u0161e zm\u00edn\u011bnou agenturu zase tak velk\u00fd probl\u00e9m. Nu\u017ee, v kr\u00e1tkosti je v tomto \u010dl\u00e1nku nast\u00edn\u011bna v\u00fdhoda PPC reklam na ur\u010dit\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a pokud v\u00e1s to zaujalo, tak klikn\u011bte na odkazy v tomto \u010dl\u00e1nku uveden\u00e9.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook, reklama a my","item":"https:\/\/www.elsve.cz\/facebook-reklama-a-my\/#breadcrumbitem"}]}]