[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elsve.cz\/google-prinasi-objednavani-jidel-do-vyhledavani-map-a-take-pro-google-asistenta\/#Article","mainEntityOfPage":"https:\/\/www.elsve.cz\/google-prinasi-objednavani-jidel-do-vyhledavani-map-a-take-pro-google-asistenta\/","headline":"Google p\u0159in\u00e1\u0161\u00ed objedn\u00e1v\u00e1n\u00ed j\u00eddel do vyhled\u00e1v\u00e1n\u00ed, map a tak\u00e9 pro Google asistenta.","name":"Google p\u0159in\u00e1\u0161\u00ed objedn\u00e1v\u00e1n\u00ed j\u00eddel do vyhled\u00e1v\u00e1n\u00ed, map a tak\u00e9 pro Google asistenta.","description":"Neofici\u00e1ln\u00ed nov\u00e1 mantra spole\u010dnosti Google je \u201epomoci u\u017eivatel\u016fm dokon\u010dit \u00fakony\u201c (GTD). K\u00a0tomuto c\u00edli se sna\u017e\u00ed Google p\u0159ibl\u00ed\u017eit v\u0161echny jeho kan\u00e1ly,…","datePublished":"2020-02-22","dateModified":"2020-02-22","author":{"@type":"Person","@id":"https:\/\/www.elsve.cz\/author\/#Person","name":"","url":"https:\/\/www.elsve.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elsve.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.elsve.cz\/google-prinasi-objednavani-jidel-do-vyhledavani-map-a-take-pro-google-asistenta\/","wordCount":608,"articleBody":"Neofici\u00e1ln\u00ed nov\u00e1 mantra spole\u010dnosti Google je \u201epomoci u\u017eivatel\u016fm dokon\u010dit \u00fakony\u201c (GTD). K\u00a0tomuto c\u00edli se sna\u017e\u00ed Google p\u0159ibl\u00ed\u017eit v\u0161echny jeho kan\u00e1ly, produkty a reklamy, aby byly daleko v\u00edce \u201etransak\u010dn\u00ed\u201c. Transak\u010dn\u00ed poplatky jsou sou\u010d\u00e1st\u00ed strategie Google k\u00a0monetizaci Google Asistenta.\u00a0Hned n\u011bkolik partner\u016f pro dovoz j\u00eddel. \u00a0Jedna manifestace t\u00e9to strategie Google a jeho \u00e9tosu je ur\u010dit\u011b objedn\u00e1vka j\u00eddla p\u0159\u00edmo na Google skrze Google Asistenta, a\u0165 u\u017e jste byli v\u00a0Google Vyhled\u00e1v\u00e1n\u00ed nebo Google map\u00e1ch. Ozn\u00e1meno ve \u010dtvrtek, Delivery.com, Slice, ChowNow a Zuppler p\u0159ich\u00e1z\u00ed jako doru\u010dovatel\u00e9 j\u00eddla. Ostatn\u00ed partne\u0159i se brzy p\u0159ipoj\u00ed.\u00a0N\u011bjak\u00fd ten \u010das Google odkazoval na objedn\u00e1vac\u00ed syst\u00e9my t\u0159et\u00edch stran a na doru\u010dovac\u00ed slu\u017eby ve v\u011bdomostn\u00edm panelu on-line. Tato zku\u0161enost p\u0159ich\u00e1z\u00ed p\u0159\u00edmo z\u00a0Google My Business profilu, jak na opera\u010dn\u00edch syst\u00e9mech Android, tak i na iPhonech. (N\u00ed\u017ee je ilustrace)\u00a0Google nyn\u00ed vlastn\u00ed transakce. \u00a0U\u017eivatel\u00e9 kliknou na \u201eobjednat on-line\u201c tla\u010d\u00edtko a pot\u00e9 si zvol\u00ed slu\u017ebu doru\u010den\u00ed nebo si j\u00eddlo vyzvednou sami. Pokud zvol\u00ed doru\u010den\u00ed, mohou si vybrat poskytovatele slu\u017eby a pot\u00e9 j\u00eddla z\u00a0menu. Platba se bude d\u00edt s\u00a0v\u00fdchoz\u00ed kreditn\u00ed kartou, kterou m\u00e1 u\u017eivatel nastavenou v\u00a0Google Pay. Lze p\u0159edpokl\u00e1dat, \u017ee pokud u\u017eivatel\u00e9 nemaj\u00ed kreditn\u00ed kartu ve sv\u00e9m souboru, pravd\u011bpodobn\u011b budou dot\u00e1z\u00e1ni, aby tam jednu p\u0159idali.\u00a0P\u0159i op\u011btovn\u00e9m objedn\u00e1v\u00e1n\u00ed budou m\u00edt u\u017eivatel\u00e9 tak\u00e9 mo\u017enost vybrat si p\u0159edchoz\u00ed objedn\u00e1vku za pou\u017eit\u00ed stejn\u00e9ho poskytovatele doru\u010dovac\u00edch slu\u017eeb.\u00a0Google Asistent m\u016f\u017ee tak\u00e9 zah\u00e1jit objedn\u00e1vku j\u00eddla nebo op\u011btovnou objedn\u00e1vku \u2013 i kdy\u017e nen\u00ed (je\u0161t\u011b) dostupn\u00e1 tato funkce na chytr\u00fdch reproduktorech a obrazovk\u00e1ch. U\u017eivatel\u00e9 mohou p\u0159ivolat objedn\u00e1v\u00e1n\u00ed j\u00eddla s\u00a0fr\u00e1z\u00ed: \u201eHej Google, objednej j\u00eddlo z (restaurace)\u201c. Pokud je to op\u011btovn\u00e1 objedn\u00e1vka, Asistent z\u00edsk\u00e1 p\u0159\u00edstup k\u00a0minul\u00fdm objedn\u00e1vk\u00e1m a zobraz\u00ed je u\u017eivateli ke schv\u00e1len\u00ed.\u00a0D\u0159\u00edve tento t\u00fdden Google ozn\u00e1mil p\u0159ed\u011blan\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed pro mobiln\u00ed vyhled\u00e1v\u00e1n\u00ed s\u00a0mo\u017enost\u00ed firemn\u00edch favikon pro p\u0159irozen\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a novou zna\u010dku pro textov\u00e9 reklamy. Minul\u00fd t\u00fdden na Google Marketing Live spole\u010dnost u\u010dinila celou \u0159adu ozn\u00e1men\u00ed o reklam\u00e1ch a p\u0159edstavila tak\u00e9 nov\u00e9 destinace pro Google Shopping, aby mohla spole\u010dnost l\u00e9pe konkurovat Amazonu. V\u00a0t\u00e9to nov\u00e9 n\u00e1kupn\u00ed zku\u0161enosti budou m\u00edt u\u017eivatel\u00e9 mo\u017enost u\u010dinit transakci skrze vlastn\u00ed platebn\u00ed br\u00e1nu Google.\u00a0Pro\u010d bychom se m\u011bli zaj\u00edmat. \u00a0Od u\u017eivatelsk\u00e9 zku\u0161enosti a jej\u00ed perspektivy, nov\u00fd proces objedn\u00e1v\u00e1n\u00ed j\u00eddla je zcela nev\u00fdraznou zm\u011bnou od toho, co bylo ji\u017e nyn\u00ed dostupn\u00e9. JE to podobn\u00e9 ke zm\u011bn\u00e1m v\u00a0Google Cestov\u00e1n\u00ed. A tento \u010din je sou\u010d\u00e1st\u00ed daleko \u0161ir\u0161\u00edch snah Google ke zredukov\u00e1n\u00ed spot\u0159ebitelsk\u00e9 frikce, odstran\u011bn\u00ed krok\u016f mezi objeven\u00edm a n\u00e1kupem a c\u00edlem je daleko v\u011bt\u0161\u00ed p\u0159\u00edm\u00e1 kontrola nad transakcemi, sp\u00ed\u0161e ne\u017e je n\u011bjak zpracov\u00e1vat pro t\u0159et\u00ed strany.\u00a0Tohle bude v\u00a0sam\u00e9m d\u016fsledku znamenat, \u017ee bude t\u0159eba, aby firmy spolupracovaly a integrovaly se do Google spot\u0159ebitelsk\u00e9 zku\u0161enosti, ne\u017e aby se spol\u00e9haly na organick\u00e9 SEO k\u00a0z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google p\u0159in\u00e1\u0161\u00ed objedn\u00e1v\u00e1n\u00ed j\u00eddel do vyhled\u00e1v\u00e1n\u00ed, map a tak\u00e9 pro Google asistenta.","item":"https:\/\/www.elsve.cz\/google-prinasi-objednavani-jidel-do-vyhledavani-map-a-take-pro-google-asistenta\/#breadcrumbitem"}]}]